What is Digital Marketing Marketing relates to all activities that a company uses to promote its products and services and increase its market share. In digital efforts, channels such as search engines, social media, mobile devices, e-mail and websites are utilised by organisations to engage current and potential customers. Generally, the term digital marketing refers…
Global investors are set to see a significant increase in their investments in Africa, with 76% either studying the markets, preparing for entry, or readying to deploy additional investments into the continent. This is according to the ‘World to Africa’ report – an industry-wide study conducted by Standard Bank Group and the ValueExchange in cooperation…
Import procedure and regulations Kenya To import goods into Kenya, an importer must use the services of a clearing agent who will process import documents electronically through the Kenya Customs Simba 2005 system and clear the goods on your behalf. Customs authorities will determine the duties payable depending on the value of the goods and…
Latest news from the EU – Africa summit in Brussels 2022 French President Macron described the EU’s relations with the African continent as “a bit asleep”. Well, with a long delay due to Corona, they are to be awakened again: at the “Global Gateway” – gateway to the world: That’s the name of the new instrument…
Overview of import regulations The customs and excise regulations to be observed when importing into the South African customs territory are regulated in the Customs and Excise Act 91 of 1964. The Value-Added Tax Act No 89 of 1991 governs the collection of VAT. Customs regulations in South Africa state that companies wishing to import…
What is Artificial Intelligence? The concept of Artificial Intelligence (AI) was devised in 1959 and has emerged as a growing trend in recent years, as various advances have been made in data volumes as well as power and storage improvements for computers. Artificial Intelligence is widely known from Hollywood movies and science fiction novels, which…
The B2B market in South Africa is one of the most interesting in the world. In this article you will find out why this is the case and how to benefit from it. What is meant by B2B? The term B2B is used for Business-to-Business transactions. A company in the B2B business is a company…
Manufacturing companies have different types of expenses that they need to manage in order to run operations. Production costs are considered one of the largest expenses that manufacturing businesses face. Ensuring that you are not compromising the quality of your products on your cost-cutting mission whilst also finding sustainable ways to reduce your production costs…
B2B industry trends in 2021 – The B2B industrial landscape is constantly changing. Companies should always keep an eye on industry trends. This is especially true in 2021, since the Covid pandemic accelerated the process of several trends. What are the top B2B industry trends in 2021? Industry 4.0 has revolutionised the manufacturing business and is…
E-Commerce in Africa The African E-Commerce market has grown rapidly in recent years. This trend is predicted to continue. Several factors contribute to this impressive growth. The African continent has the youngest and second largest population in the world. This offers good potential for growth in the digital sector as well. Smartphones and other mobile…
