Revolutionäre Haarpflege: Trends und Chancen im südlichen Afrika

Revolutionäre Haarpflege: Trends und Chancen im südlichen Afrika

FMCG, News, Newsletters

Der Haarpflegemarkt in Subsahara-Afrika hat in den letzten Jahren erhebliche Veränderungen und Entwicklungen erfahren. In der Vergangenheit dominierten multinationale Marken, die sich hauptsächlich auf die in der Region üblichen Haartypen (Typ-1- und Typ-2-Haare) konzentrierten. Heute gibt es eine Verschiebung dahingehend, auf die Bedürfnisse von Verbrauchern afrikanischer Abstammung mit unterschiedlichen Haartypen einzugehen, insbesondere auf Typ-3- und…

Image headlining Digital revolution to drive African Growth via Route-to-Market Strategies

Driving African Growth via Route-to-Market Strategies

Agriculture, Construction, Energy, Export, FMCG, Human Resouces, Import, Kenya, Logistics, News, Newsletters

The African continent has seen tremendous growth in recent years, this is partially led by the digital revolution and the adoption of new technologies driving African Growth. As the continent’s digital landscape evolves, so does the way that local and foreign companies do business in Africa. Route-to-market strategies are therefore becoming increasingly critical for companies…

German_Investment_Companies_South_africa

THE FUTURE OF E-COMMERCE IN SOUTH AFRICA

FMCG, Sectors

The E-Commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.  The Covid-19 pandemic is quickly changing the buying behaviour of people…

THE COSMETICS INDUSTRY IN SOUTH AFRICA

FMCG, Sectors

Key Indicators: Annual compound growth rate of 4.6% in South Africa, since 2016. Predicted annual growth of 6.6 % for the African continent. Retail sector valued at R 27 billion (€ 1.27 billion) in 2017, Cosmetic imports amounted to R 2.97 billion (€ 192 Mio.), equivalent to 0,23% of total imports in 2018. The beauty and personal…